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UX Writing Challenge: Day 1

Notification

Scenario: A traveler is in an airport waiting for the last leg of a flight home when their flight gets abruptly canceled due to bad weather.

 

Challenge: Write a message from the airline app notifying them of the cancellation and what they need to do next.

 

Headline: 45 characters

Body: 175 characters max

Button(s): 25 characters max

Rationale:

I wrote the most important information in the headline. Then gave more information in the body and how the user can get help in this frustrating situation.

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UX Writing Challenge: Day 2

Microcopy

Scenario: The user works in graphic design. While critiquing a design in a mobile app, their phone abruptly turns off. When they restart the phone, they reopen the app.

 

Challenge: Write a message that the user will read immediately upon opening the app. What do they need to know? What steps (if any) do they need to take to recover their content? What if they can't recover the content? 

 

Headline: 40 characters max

Body: 140 characters max

Button(s): 20 characters max

Rationale:

I wanted to reassure the user first and foremost, so I put that in the headline. To reassure them further I wrote the body and button copy in a way to give the user the ability to continue where they left off or start a new project.

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UX Writing Challenge: Day 3

Promotional Message

Scenario: A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games.

 

Challenge: Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos.

 

Headline: 40 characters max

Body: 175 characters max

Button(s): 25 characters max

Rationale:

As parents are always on the move just like in sports, I wanted to say that can catch their favorite sports anytime from anywhere. The body copy further highlights the benefits. I have also labeled the button and link in a way that lets them decide how much information they want at that moment.

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UX Writing Challenge: Day 4

Error message

Scenario: The user entered the wrong email address to sign in to their account.

 

Challenge: Tell the user to enter the right email.

 

40 characters max

Rationale:

In the error message I have spelled out what's causing the error to reduce user frustration and let them know how to fix it.

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UX Writing Challenge: Day 5

Promotional message

Scenario: A user is in their favorite supermarket. They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion.

 

Challenge: Write a promotional home screen for a subscription service that delivers groceries to the user once-a-month for a flat fee.

 

Headline: 45 characters max

Body: 175 characters max

Button(s): 25 characters max 

Rationale:

I created a fun spin on the saying 'shop till you drop' that will make users curious. They can then quickly read the body copy to know what the deal is. I also labeled the buttons in a way that's helpful and informative to the user.

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UX Writing Challenge: Day 6

Notification

Scenario: It’s Monday. A user has just gotten into their car to drive to work. They plug their phone into the car and start driving.

 

Challenge: How would you let the user know there’s a fire happening in a nearby town that is causing road closures? The effect on their commute is unknown, but there is a definite danger if the fire gets closer. How do you communicate this to them? When? Write it.

 

Headline: 30 characters max

Body: 45 characters max

Rationale:

I put the most important message in the headline with a fire emoji to highlight the urgency of the situation. As it's unclear whether the user's route may be affected, I included a cautionary tone in the body copy along with a helpful message.

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UX Writing Challenge: Day 7

Notification

Scenario: A sports fan is at a wedding while their favorite team is playing against their arch-rivals. Their team scores.

 

Challenge: How would you, quickly, let the sports fan know about the latest play, the current score, and the key players? Write it.

 

Headline: 30 characters max 

Body: 45 characters max

Rationale:

The headline screams the most important message and then a quick scan of the body gives the user all the necessary info without going into much detail.

Notifications should be scalable for different team scores/football matches

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