UX WRITING CHALLENGE
Notification
Scenario: A traveler is in an airport waiting for the last leg of a flight home when their flight gets abruptly canceled due to bad weather.
Challenge: Write a message from the airline app notifying them of the cancellation and what they need to do next.
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Rationale:
I wrote the most important information in the headline. Then gave more information in the body and how the user can get help in this frustrating situation.
Microcopy
Scenario: The user works in graphic design. While critiquing a design in a mobile app, their phone abruptly turns off. When they restart the phone, they reopen the app.
Challenge: Write a message that the user will read immediately upon opening the app. What do they need to know? What steps (if any) do they need to take to recover their content? What if they can't recover the content?
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Rationale:
I wanted to reassure the user first and foremost, so I put that in the headline. To reassure them further I wrote the body and button copy in a way to give the user the ability to continue where they left off or start a new project.
Promotional Message
Scenario: A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games.
Challenge: Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos.
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Rationale:
As parents are always on the move just like in sports, I wanted to say that can catch their favorite sports anytime from anywhere. The body copy further highlights the benefits. I have also labeled the button and link in a way that lets them decide how much information they want at that moment.
Error message
Scenario: The user entered the wrong email address to sign in to their account.
Challenge: Tell the user to enter the right email.
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Rationale:
In the error message I have spelled out what's causing the error to reduce user frustration and let them know how to fix it.
Notification
Scenario: It’s Monday. A user has just gotten into their car to drive to work. They plug their phone into the car and start driving.
Challenge: How would you let the user know there’s a fire happening in a nearby town that is causing road closures? The effect on their commute is unknown, but there is a definite danger if the fire gets closer. How do you communicate this to them? When? Write it.
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Rationale:
I put the most important message in the headline with a fire emoji to highlight the urgency of the situation. As it's unclear whether the user's route may be affected, I included a cautionary tone in the body copy along with a helpful message.
Notification
Scenario: A sports fan is at a wedding while their favorite team is playing against their arch-rivals. Their team scores.
Challenge: How would you, quickly, let the sports fan know about the latest play, the current score, and the key players? Write it.
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Rationale:
The headline screams the most important message and then a quick scan of the body gives the user all the necessary info without going into much detail.
Notifications should be scalable for different team scores/football matches
