COPYWRITING
Writing copy that converts
Client: Coca-Cola (print)
Brief: Highlight the iconic Coke glass on offer and make the younger generation relate to it
Rationale: I wanted to emphasize the 'it' factor of the glass and make it relatable for every generation that came after the iconic glass was launched. The evergreen headline was written in 2012, but it could still be used in 2023.
Client: Ireo Real Estates (brochure)
Brief: Showcase the beauty of Ireo's new development that's surrounded by emerald hills
Rationale: I led with the unique location of the place highlighting that it feels like a piece of paradise
Result: All units sold
Brief: A direct marketing campaign to raise awareness about violence against women
Idea: When CDs were still a thing, I created this campaign to highlight the issue of violence against women. The idea was to have a CD that would contain recordings of verbal and physical abuse that victims of violence face.
Copy: The headline was created to pique reader interest using musical album terms but not trivialize this serious issue.
PSA print ad on domestic violence
Reebok print ad
Client: Reebok
Brief: Design a campaign to get people fit without going to a gym or using gym equipment
Other headline copy in the campaign included:
1. Iron out the flab without pumping iron
2. Build your body minus the bodybuilding.
Rationale: I went with a play on words related to the gym but used the bolded text to underscore that one can get fit without gyms and workout tools.
Brief: Aircel
Brief: Design an invite to welcome CXOs for the Chennai Tennis Open Final followed by dinner and drinks
Other alternative headline copy:
1. Look to your left, look to your right. There will be big shots.
2. Presenting a cup, so you can raise your glass.
Rationale: I wrote some fun headlines approaching the brief from different angles like the CXOs (big shots watching big shots in tennis), the trophy itself, and the event.
Telecom event invite
Brief: Aircel
Brief: Get customers to sign up for the best telecom plan when they buy an iPhone from Aircel
Rationale: Apple was ripe with pun potential, so I chose a fruit idiom to highlight this amazing offer. What makes the best phone even better? The best plan for it as well.
Client: Orange Telecom (Social Media)
Brief: Social media post for an IT specialist post
Rationale: This ad was a lot of fun to make and it was perfect for the target users.
Result: IT specialist hired.
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Brief: Social media post for an HR position
Rationale: This post was perfect for this idea that our HR is missing and we are looking for one.
Result: New internal HR hire