ROZANA RAJKUMARI
COPYWRITEr
Reasons to Believe
Project
Localization of Coca-Cola's 2012 global campaign for the local Indian Market.
Collaborators
Art Directors, Creative Director, Account Executives, Client (Coca-Cola)
Challenges
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The copy had to reflect Indian issues and convey a similar message to the international campaign
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Conveying a positive message in an increasingly divided world
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Getting rid of stereotypical representations
Solving the problem
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Coming up with ideas, copy, art, and situations that were India-specific
Process
I researched several contexts and issues related to India, the local market. I checked the language used for accuracy, clarity, and consistency. I also translated the Hindi song in the TV commercial into English.
Client: Coca-Cola
Role: Copywriting + Translation + Research
International campaign that was adapted for the local Indian market
Final product: The TV commercial adapted to Indian audiences and context
Orange Eid
Client: Orange
Role: Copywriting + Art Direction
Radio
Aircel product
launch
Client: Aircel
Role: Copywriting + Direction